Because of the current economic situation in Africa, majority of African consumers prefer to buy used cars; and if it is from Japan, they don’t take more time to check its quality because they associate Japan with quality. But Africa is price sensitive. VERY SENSITIVE. You can ask Chinese companies.
But there is no direct connection between African consumers and Japanese car dealers; rather there are country representatives that connect them (and maybe increase the prices). The reason is that African consumers don’t know where and who to contact: the know-how is missing here. Therefore, this piece will help African consumers with that information; hence, save money for them. We’ll use Somalia as an example to explain the supply chain process in lay terms.
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