With Social Media, Consumers are the Rulers, not Businesses

Social network sites are disturbing well-established marketing principles. Companies are no longer in control of purchase transactions, consumers are. The well-known 4Ps (Product, Price, Place and Promotion) in marketing classes do not accurately showcase the reality of how customers purchase, rather 4Cs (Creating, Curating, Connecting, And Culture) tell us exactly what customers want companies to do.

Web 2.0 and Social Media Learning Opportunity, SomaliREN

SomaliREN in collaboration with the Training Centre in Communication (TCC), and CTA started hosting a 5-day Web 2.0 & Social Media Learning Opportunity on 22-26 September, 2014. Participants will be introduced to selected web 2.0 applications and will learn how to use them hands-on.

How to Learn in the 21st Century

At this time (the 21^st century), "memory and learning" research has reached at a level we can utilize for improving how we actually learn. This research field has developed certain specific strategies that enable us to create our own "specific tactical plan."

Memory Palace Technique, a Tool for Memory Athletes

The memory palace is a very ancient technique, which dates from the ancient Greeks and Latins. Orators in the Roman Senate used this technique to remember the concepts they had to develop in public. To be effective, this technique requires that the places in the palace be always the same and always in the same order.

How to Learn More by Studying Less?

Being intelligent within … (a) subject is often a factor (of) just how much exposure you have had to it. - Scott Young, a "Marco Polo" of Learning.

To learn more in less time, it only depends on motivating yourself. But, in the first place, Why do we fail to motivate ourselves?
This is because majority of learners use low-efficient study methods when they want to learn more; and this takes more of their time. In turn, this more-time-requirement leads to a tendency of preference for "ineffective study methods".

Therefore, what do we have to do to motivate ourselves?

How to Write Warrants in Research Arguments?

An example of argument based on reason: We are facing significantly higher health care costs in Europe and North America _claim, because global warming is moving the line of extended hard freezes steadily northward. _reason

An example of a general principle that justifies relating your particular reason to your particular claim: When an area has fewer hard freezes, it must pay more to combat new diseases carried by subtropical insects no longer killed by those freezes.

Like all warrants, this one says that if a general circumstance exists (an area has fewer hard freezes), then we can infer a general consequence (that area will have higher costs to combat new diseases).

NEW STUDY REVEALS HOW ANIMAL DEFENSES EVOLVE

The article, SOCIAL OR STINKY? NEW STUDY REVEALS HOW ANIMAL DEFENSES EVOLVE, by the University of California – Davis is about how animals defend themselves against carnivorous animals. The researchers found out that animals that are active in the night and under threat form others use “noxious spraying,” while those are active during the day and fear from from “birds of prey….live in social groups” to defend themselves against predators.